Spark was approached to develop a capability statement and a brand new website that put Cedar Con’s capabilities front and centre. Spark also worked on the design for the capability statement first, to ensure the website was uniform. Without any brand guidelines or current creative assets, Spark established a design theme that would serve as the standard for all Cedar Con marketing materials. Spark used Cedar Con’s eye-catching yellow to highlight key points, and the navy as the base. The Director at Cedar Con, Khaled Rabah, was extremely satisfied with the efficiency of the work process. Now he not only has a capability statement and website, but he also has a solid foundation for other materials he needs to promote his services and the business as a whole.