As an existing Spark client, Hot Water Maintenance (HWM) came to us with a request of building more marketing collateral for the business. During the initial meeting we came up with multiple options which were narrowed down to creating a capability statement and promoting their core services via email marketing and Facebook ads.
Spark worked with HWM to iron out which services were of key importance for their business and to bring those out more fully. With our previous knowledge of their branding, the capability statement was streamlined into a well thought out marketing brochure.
Shortly after we began working on designing email marketing campaigns and facebook ads. Using the capability statement as our main resource, we designed, wrote copy and executed the emails and facebook ads, while also monitoring the post live data.
The client was extremely pleased with Sparks efficiency and our consistency with maintaining their branding. The ongoing marketing campaign continues to be an effective lead generation tool for their business.